{"id":177,"date":"2025-05-26T10:16:13","date_gmt":"2025-05-26T08:16:13","guid":{"rendered":"https:\/\/indufed.instawp.xyz\/?p=177"},"modified":"2025-08-05T15:48:35","modified_gmt":"2025-08-05T13:48:35","slug":"papier-be-lance-une-nouvelle-campagne-sur-lemballage","status":"publish","type":"post","link":"https:\/\/www.indufed.be\/fr\/updates\/papier-be-launches-new-campaign-about-packaging\/","title":{"rendered":"Papier.be lance une nouvelle campagne sur l'emballage"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Papier.be lance une nouvelle campagne de communication, \"Naturally Packaged,\" qui vise \u00e0 informer et \u00e0 sensibiliser les leaders d'opinion, les d\u00e9cideurs politiques et les experts \u00e0 la durabilit\u00e9 des emballages en papier et en carton.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une \u00e9tude r\u00e9cente men\u00e9e dans toute l'Europe et command\u00e9e par Papier.be en collaboration avec Two Sides montre que le papier et le carton sont parmi les mat\u00e9riaux d'emballage les plus populaires aupr\u00e8s des consommateurs belges. Quatre Belges sur dix (40%) consid\u00e8rent ces mat\u00e9riaux comme le meilleur choix pour l'environnement. Leur pr\u00e9f\u00e9rence va au papier, au carton et au verre, principalement parce qu'ils sont recyclables, respectueux de l'environnement et faciles \u00e0 utiliser.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9sultats de la campagne<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ces r\u00e9sultats confirment le message de la campagne \"Naturally Packaged,\" qui vise \u00e0 positionner le papier et le carton comme des mat\u00e9riaux d'emballage durables, innovants et \u00e0 intemporels. La campagne vise non seulement \u00e0 dissiper les id\u00e9es trompeuses, mais aussi \u00e0 montrer que le papier et le carton jouent un r\u00f4le important dans la transition vers une \u00e9conomie circulaire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le papier et le carton sont en grande partie, voire enti\u00e8rement, fabriqu\u00e9s \u00e0 partir de mati\u00e8res premi\u00e8res renouvelables et sont presque enti\u00e8rement recyclables. Ils font donc partie des mat\u00e9riaux d'emballage les plus durables du march\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon Firmin Fran\u00e7ois, pr\u00e9sident de Papier.be, le message est clair : \"Les consommateurs veulent des emballages faciles \u00e0 recycler et meilleurs pour la plan\u00e8te. Ils attendent des marques et des magasins qu'ils fassent plus d'efforts dans ce sens. Les emballages en papier et en carton, avec leur origine renouvelable et leur nature circulaire, offrent un avantage unique \u00e0 cet \u00e9gard.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00e9couvrez la campagne \"Naturally Packaged\" ici :\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.papier.be\/fr\/emballe-naturellement\/\" data-type=\"link\" data-id=\"https:\/\/www.papier.be\/fr\/emballe-naturellement\/\">Emball\u00e9 naturellement<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.papier.be\/nl\/natuurlijk-verpakt\" data-type=\"link\" data-id=\"https:\/\/www.papier.be\/nl\/natuurlijk-verpakt\">Natuurlijk Verpakt<\/a> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lire le communiqu\u00e9 de presse sur l'\u00e9tude ici :<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.indufed.be\/fr\/mises-a-jour\/papier-be-lance-une-nouvelle-campagne-sur-lemballage\/\" data-type=\"post\" data-id=\"177\">8 consommateurs sur 10 veulent continuer de choisir librement entre papier et num\u00e9rique<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.indufed.be\/fr\/mises-a-jour\/papier-be-lance-une-nouvelle-campagne-sur-lemballage\/\" data-type=\"post\" data-id=\"177\">8 op 10 consumenten willen vrije keuze tussen papier en digitaal vrijwaren<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Papier.be is launching a new communication campaign, \u201cNaturally Packaged,\u201d which aims to inform and raise awareness among opinion leaders, policymakers, and experts about the sustainability of paper and cardboard packaging. A recent study conducted across Europe and commissioned by Papier.be in collaboration with Two Sides shows that paper and cardboard are among the most popular [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"iawp_total_views":43,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-updates"],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.indufed.be\/fr\/wp-json\/wp\/v2\/posts\/177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indufed.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indufed.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indufed.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indufed.be\/fr\/wp-json\/wp\/v2\/comments?post=177"}],"version-history":[{"count":4,"href":"https:\/\/www.indufed.be\/fr\/wp-json\/wp\/v2\/posts\/177\/revisions"}],"predecessor-version":[{"id":1987,"href":"https:\/\/www.indufed.be\/fr\/wp-json\/wp\/v2\/posts\/177\/revisions\/1987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indufed.be\/fr\/wp-json\/wp\/v2\/media\/178"}],"wp:attachment":[{"href":"https:\/\/www.indufed.be\/fr\/wp-json\/wp\/v2\/media?parent=177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indufed.be\/fr\/wp-json\/wp\/v2\/categories?post=177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indufed.be\/fr\/wp-json\/wp\/v2\/tags?post=177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}